Creating delightful experiences that people look forward to.

I’m Chloé,

I am a Service Designer and CX Practitioner in the Dallas area dedicated to designing impactful experiences and guiding services towards their ideal future states. I hold a BFA in Service Design from the Savannah College of Art and Design.

I deliver results at companies such as

College Guest Lecture at SCAD

Service Design Global Conference

Using The Triple Diamond, along with other research and design methodologies, I ensure my team delivers valuable outcomes for all stakeholders.

My Design Process.

The Triple Diamond

Now, let’s get into the outline that guides my work. There are 6 phases, but the process is not always linear.

Phase 1 of 6

Research.

First, establish a comprehensive understanding of the problem space, empathize with the customer, and identify key pain points. Align and empathize with the stakeholders.

We discover this through…

  • Interviewing

  • Qualitative Research

  • Quantitative Research

  • Market Inquiry

  • Competitive Analysis

  • Heuristic Analysis

Phase 2 of 6

Define.

With a deeper understanding of our stakeholders and pain points, we can begin to craft their stories, correctly frame the problem we need to solve, and establish clear goals that align with the business objectives.

We define this by creating…

  • Behavior-based personas

  • How-might-we questions

  • Empathy maps

  • Jobs To Be Done

  • Customer journey maps

  • Current state blueprints

  • Value Proposition Canvas

  • Ecosystem Maps

  • User Flows

Phase 3 of 6

Ideate.

Now, we begin to problem-solve. What is probable and possible? Is it desirable, feasible, and viable?

To generate and refine ideas, we design…

  • Co-creative Workshops

  • Creative matrix

  • Future State Blueprint

  • Prioritization Matrix

  • Creative Thinking Methods

  • Business Model Canvas

  • KPI development

  • Mood boards

Phase 4 of 6

Prototype.

Fail fast - learn faster. The iterative prototyping process allows designers to refine their designs, making them more intuitive, user-friendly, and aligned with user expectations.

Some ways that I create and test solutions are…

  • Physical Prototyping

  • Wireframes

  • Business Origami

  • 3D Modeling

  • User Testing

  • Storyboards

  • Role playing

Phase 5 of 6

Design.

Much of my work is under NDA, please get in touch with me to see any high-fidelity professional work. Below are academic examples of my work from 2022-2023.

Phase 6 of 6

Validate.